◆ An advert conveying a quiet, happy moment at home, based on the concept of “Offering comfort around the world through thermal solutions”.
◆ Highlighting that air-conditioners deliver a comfortable indoor environment with energy-saving performance, which has been broadcasting since Friday, January 23 2026
“The Nap”
Tokyo, February 10, 2026 – Mitsubishi Heavy Industries Thermal Systems, Ltd. (MHI Thermal Systems), a part of Mitsubishi Heavy Industries (MHI) Group, is currently airing the new television commercial for air-conditioners titled “The Nap” as part of its series of ads featuring popular actor Keiko Kitagawa. The commercial is successively broadcasting nationwide in Japan, expect for some areas, since Friday, January 23rd. Additionally, “The Future Engineers" has been broadcasting since Friday, February 20th, and features products utilized across diverse sectors, including homes, buildings, factories, district heating/cooling, automobiles and the cold chain.
Demand for comfortable, energy-efficient air conditioners has increased significantly in recent years. Responding to these market needs, MHI Thermal Systems has continually enhanced the cleanliness and energy efficiency of its air-conditioners to provide comfortable environments. This latest TV commercial shows Keiko Kitagawa taking a pleasant nap, having fallen asleep reading in the “clean, comfortable and energy-saving space”.
MHI Thermal Systems have released the TV commercial, along with behind-the-scenes clips, on its website, and posted advertising and public relations content on the company’s official social media accounts relations content on the company’s official social media accounts (X and Facebook, available in Japanese only).
In addition, a TV commercial featuring Keiko Kitagawa, themed around "Move The World Forward," has also been on the air since Thursday, January 1st in Japan. MHI Group remains committed to fostering a deeper understanding of the Group's products and businesses while educating its value to a broader audience.
■ TV Commercial Overview
| Title | “The Nap” |
| Cast | Kitagawa Keiko |
| On-Air Start Date | January 23, 2026 (Fri.) |
| Broadcast Area | Nationwide in Japan (excluding some areas) |
| Related TV Commercial URLs | “The Nap” (15 second version) –link “The Nap” (30 second version) –link Making Movie–link |
| Product Information URL | S Series Residential-Use Air-Conditioners https://www.mhi-mth.co.jp/customer/room/s/ (Japanese) |
| Title | “The Future Engineers” |
| On-Air Start Date | February 20, 2026(Fri.) |
| Broadcast Area | Nationwide in Japan (excluding some areas) |
| Related TV Commercial URLs | “The Future Engineers” (30 second version) –link “The Future Engineers” (long version) –link |
| Product Information URL | Our Business https://www.mhi.com/group/mth/business |
■ TV Commercial Storyline
"The Nap"
The commercial opens with a shot of Keiko Kitagawa having a pleasant nap on a sofa in the living room. The room is enveloped in “good air” cleaned by the AQ Ozone Mode, with energy savings achieved through AI Automatic Comfort Mode. She has surrendered to the silence of the clean and relaxing space, and as she wakes from her nap, she stretches and takes a deep breath, finally uttering a heartfelt expression of how comfortable she feels.
■ Behind-the-Scenes Episodes
The filming took place on a gorgeous day, in a studio filled with soft sunlight. As the commercial depicts Ms. Kitagawa relaxing comfortably at home, she arrived looking slightly more laid back than usual, though still elegant. Performing the scene where she is taking a nap on the sofa, her sleeping face called to mind a very happy moment, and a peaceful atmosphere filled the studio. While shooting the graphic visuals, she impressed everyone with her adaptability and range, from calm expressions to slightly cool looks.
Ms. Kitagawa enjoyed chatting with the staff during the filming. This behind-the-scenes look shows Ms. Kitagawa relaxed and brimming with natural smiles, candid expressions not seen in the main story.
2026-02-10